field friends
Turn Data into Your Most Powerful Crop
Category
Precision Agriculture Management
My Role
UX/UI Design, Product Development
Overview
Aim of the project is to help farmers improve operational efficiency with AI powered robots and application by providing data-driven suggestions, analytics, and physical assistance, thereby contributing to both environmental sustainability and agricultural productivity.
Challenge
Designing a business to help mitigate environmental grief—not to profit from it, but to channel revenue into environmental healing.
Defined Problem
Research indicates that agriculture and food production have a significant impact on the climate, with inefficiencies leading to 40-70% of water waste. We recognized that addressing production rather than consumption could drive more substantial change.
Solution
Our research insights led us to develop a precision agriculture management application aimed at optimizing water usage and increasing crop yield.
User Research
Empathy Maps
Persona
Information Architecture
High Fidelity Wireframes
Onboarding
The four onboarding screens introduce the app’s key benefits to users.
Home Page
A clear snapshot of the farm
The Home page offers a comprehensive overview of the farm's current status, prioritizing critical information like weather conditions and ongoing tasks enabling users to make quick, informed decisions.
The weather widget provides essential details, while the “In Progress” section displays active tasks with countdown timers. Additionally, the notes section allows users to quickly view reminders or add new notes.
Crops
The Tasks page is designed to empower farmers with comprehensive insights and data-driven decision-making tools. It features predictive analytics for harvesting time and estimated crop yield to help farmers make informed decisions by monitoring and optimizing farm operations.
The page opens with a map of the user’s farm, displaying the crop layout and the location of the 'Field Friend.' Selecting a crop on the map reveals essential information about it at the bottom of the screen, making it easier and faster to review all plants. To access more details, users can scroll up to view comprehensive reports, galleries, and statistics that offer in-depth insights and analytics. This flow ensures that farmers can smoothly transition from an overview of their farm to more detailed information.
Design System
Colors
Grid
Typography
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